Szukana fraza: [Abstrakt = "The term \"franchising\" comes from feudal France. Today it is used to describe a sales system, where a right to use a particular trade mark is given to the sales of goods and supply of services. Franchising gives a chance, to a small and medium sized companies, to achieve a meaningful position at the market. The word \"success\" describes most of the franchising networks, hence, companies like McDonald's need neither to be introduced, nor advertized."]