Search for: [Abstrakt = "The article presents the model of designing a customer management strategy using business ICT tools within a global sports association named Pure Jatomi. First, the basic categories essential for reaching a target of the project are explained \(this section presents the results of literature analysis\).Next, the general model of designing a customer management strategy \(shown as a process map as well, developed on the basis of results of empirical investigation\) is shown. Finally, ICT tools which enable acceleration of CLV growth \(CLV = Customer Lifetime Value\) are presented"]

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