@misc{Paliwoda-Matiolańska_Adriana_Odpowiedzialność_2009, author={Paliwoda-Matiolańska, Adriana}, year={2009}, rights={Wszystkie prawa zastrzeżone (Copyright)}, description={Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2009; Nr 42, s. 168-183}, publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu}, language={pol}, abstract={Nowadays technological and economic development has increased an importance of giving social legitimacy to business activity. It changes a status and role of a corporation in modern society. Stakeholders theory is a new, dynamic approach to current management dilemmas. The paper presents a thesis that a corporation is able to achieve persistent competitive advantage on the strength of stakeholders management and sustainable development. Stakeholder management and sustainable development as a part of strategic management create innovation, social capital, entrepreneur spirit and environment, reputation of company that leads to the creation of financial and social value.}, type={artykuł}, title={Odpowiedzialność społeczna jako źródło przewagi konkurencyjnej}, }