@misc{Pukas_Anetta_Badanie_2006,
 author={Pukas, Anetta},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1107, s. 206-213},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={In today's challenging economic environment, both customers and company profitability are more and more important. Companies have stabilized or grown their business model by putting a priority on investing a customer relationship management (CRM). CRM helps companies unlock the full value of their relationship assets, accelerating revenue and profit growth. To ensure the success of this initiative, it is important to recognize that is truly an enterprise-wide initiative involving every functional organization within the company. Too often, organizations place the software solution before the people and the business processes, causing many failed CRM implementations.},
 title={Badanie wartości relacji z klientem w przedsiębiorstwach na rynku europejskim},
 type={artykuł},
}