@misc{Walesiak_Marek_Przegląd_2006,
 author={Walesiak, Marek},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (16); 2006; nr 1100, s. 21-30},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={eng},
 abstract={The author discusses main applications of selected multivariate statistical methods in solving marketing problems. In the first part of the article classification of multivariate methods in marketing research was presented based on four criteria. The proper application of data analysis methods in marketing research requires the knowledge of marketing problems. These problems are discussed in part two. In the third part of the article multivariate statistical methods were indicated to solve mentioned marketing problems. },
 type={artykuł},
 title={Przegląd podstawowych zastosowań metod statystycznej analizy wielowymiarowej w badaniach marketingowych},
}