@misc{Raszkowski_Andrzej_Marka_2006,
 author={Raszkowski, Andrzej},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1124, s. 382-387},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={Local brand is directly connected with a place, region of its origin. Owing to its uniqueness and specific nature it may become an attractive product / service for outside consumers. Good local brands have positive influence on the region from which they originate and upgrade its competitiveness. },
 type={artykuł},
 title={Marka lokalna (regionalna)},
}