@misc{Kubacka-Góral_Krystyna_Nowe_2006,
 author={Kubacka-Góral, Krystyna},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1137, s. 85-93},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The aim of the paper is to present a modern approach to Customer Relationship Management. The implementation of the idea of consumption chain described in the paper constitutes an opportunity to Polish companies to attain competitive advantage. In the paper the following issues are discussed: consumption chain as a factor of competitive advantage, organizational learning process and the role of intellectual capital and information technology in contemporary company.},
 type={artykuł},
 title={Nowe spojrzenie na relacje z odbiorcami a organizacja ucząca się},
}