@misc{Porębska-Miąc_Teresa_Narzędzia_2006,
 author={Porębska-Miąc, Teresa},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2006; nr 1121, s. 127-140},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={According to Peter Drucker knowledge ¡s the only meaningful economics resource. The knowledge about individual customers is the fundamental foundation of Customer Relationship Management. This paper presents tools used l'or customer knowledge management, particularly Data Mining techniques, which may be placed into two categories. Predictive models use previous customer interactions to predict future events, and segmentation techniques arc used to place customers with similar behaviors and attributes into distinct groups.},
 type={artykuł},
 title={Narzędzia wspomagające zarządzanie wiedzą o kliencie},
}