@misc{Sobieska-Karpińska_Jadwiga_Marketing_2007,
 author={Sobieska-Karpińska, Jadwiga and Kutera, Robert},
 year={2007},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Informatyka Ekonomiczna (11); 2007; nr 1156, s. 76-89},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={This article presents overview of development of mobile marketing in Poland. The current situation in the Polish telecommunications market was also taken under consideration. It shows the specificity of cellular telephony in the context of its use in marketing and how it changed the way businesses of every size can get their marketing messages across to customers. Mobile marketing is compared with other kinds of marketing to show its advantage as a medium of business communication between companies and consumers.},
 type={artykuł},
 title={Marketing mobilny - nowym sposobem komunikacji z klientem},
}