@misc{Łysik_Łukasz_Zastosowanie_2006,
 author={Łysik, Łukasz},
 year={2006},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Informatyka Ekonomiczna (9); 2006; nr 1144, s. 339-349},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={This article puts emphasis on changes that are already in progress in marketing and are bringingthis philosophy into a completely new stage, mobile marketing. The maim of this article is to showwhe-re and how mobile technology should be used to achieve best possible results in the marketingfield. The paper presents a few examples of usage of wireless tools and their application in Polish andfo-reign markets that reveals undiscovered yet potential of this technology. Besides, the authorpresents and defines the wide range of mobile tools and technologies.},
 type={artykuł},
 title={Zastosowanie technologii mobilnych w marketingu},
}