@misc{Piwoni-Krzeszowska_Estera_Kształtowanie_2005,
 author={Piwoni-Krzeszowska, Estera},
 year={2005},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Zarządzanie (3); 2005; nr 1093, s. 183-190},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={Nowadays, all enterprises need to think globally even if they operate locally. Shaping partnership with clients is particularly important for enterprises that operate in the market of a given country or a region of the world. It is one possible way for an enterprise to make itself distinct from the global competition. For enterprises that are geocentrically-oriented in their approach to creating customer relationships, the safety-pin strategy seems to be more appropriate. In turn, for enterprises that are ethnocentrically-oriented, policentrically-oriented or regiocentrically oriented in their approach to creating customer relationships, the zipper strategy can also be applied.},
 type={artykuł},
 title={Kształtowanie partnerstwa przedsiębiorstwa z klientami w warunkach globalizacji},
}