@misc{Wilk_Justyna_Segmentacja_2005,
 author={Wilk, Justyna},
 year={2005},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Ekonometria (15); 2005; nr 1096, s. 87-96},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The article presents a segmentation of fruit yoghurt consumers. The k-Means method was used to classify consumers into 3 groups. The classes were separated as regards preferred qualities of chosen product. Segments were characterized by demographic, sociological, economic and geographical features.},
 type={artykuł},
 title={Segmentacja nabywców jogurtów owocowych},
}