@misc{Mojsiewicz_Magdalena_Metodologia_2005,
 author={Mojsiewicz, Magdalena and Wawrzyniak, Katarzyna},
 year={2005},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Taksonomia (12); 2005; nr 1076, s. 416-422},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={In the article was presented classification of market segmentation, beginning from the social-demographic, preferences to behavior segmentation. For the sample of polish households in which was observed the loyalty to mark, risk perception, independence by buying insurance and price, 4 classes of clients was distinguished. Most of case was in the first class, so called non-rational clients. For this group was proposed segmentation by inclinations.},
 type={artykuł},
 title={Metodologia segmentacji rynku ubezpieczeniowego},
}