@misc{Woźniczka_Jarosław_Analiza_2007,
 author={Woźniczka, Jarosław},
 year={2007},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 description={Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Marketing (3); 2007; nr 1171, s. 65-74},
 publisher={Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu},
 language={pol},
 abstract={The article presents results of an analysis of 250 domestic press advertisements. The main focus was on the most common creative formats used in the advertising. The analysis is a part of a bigger research project on creative planning in domestic press advertising. As a result of the analysis, a dozen or so creative planning in domestic press advertising. As a result of the analysis, a dozen or so creative formats were identified and the characterized. Afterwards, an analysis of the frequency of each format in sample was earned out, followed by identifying relations between a type of format and categories of products being advertised. It was also noted how many advertisements use single or multiple creative formats.},
 type={artykuł},
 title={Analiza i ocena technik kreatywnych wykorzystywanych w krajowej reklamie prasowej},
}