@misc{Daszkiewicz_Magdalena_Komunikacyjne_2008,
 author={Daszkiewicz, Magdalena},
 year={2008},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2008; Nr 17, s. 63-70},
 language={pol},
 abstract={Building a positive image is one of the ways of reaching competitive advantage. The paper addresses problems related to communicative aspects of image-building strategies of nations, cities and regions. The author presents areas and potential for building the image of territorial units based on intentional communicative activities.},
 title={Komunikacyjne aspekty tworzenia wizerunku kraju, miasta i regionu},
 type={artykuł},
}