@misc{Dąbrowski_Dariusz_New_2008,
 author={Dąbrowski, Dariusz},
 year={2008},
 rights={Wszystkie prawa zastrzeżone (Copyright)},
 publisher={Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu},
 description={Argumenta Oeconomica, 2008, No 2 (21), s. 153-176},
 language={eng},
 abstract={An efficient new product strategy for German industry of household appliances, requires being first in the market. Concept testing, concept screening, marketing plan development and market introduction are new product process activities which have a positive impact on new product performance in the industry. Also applying project matrix and outsourcing prototyping or tooling are an effective means of new product development for German producers of household appliances},
 title={New product practices and performance of German appliances companies},
 type={artykuł},
 keywords={new product development, product performance},
}