Strategic development of the region in the context of the branding concept. - Veleshchuk, Svitlana (Research Papers of Wrocław University of Economics, 2014)
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2014, Nr 334, s. 285-294
Keywords: brand; territory branding; region development strategy; citizen self-identification; marka; branding terytorium; strategia rozwoju regionu; samoidentyfikacja obywatela