TY - GEN N1 - Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2018; Nr 536, s. 160-169 N2 - The article analyses the activity of the wood processing company on the Latvian market and shows the role of marketing research to improve the efficiency of the enterprise. It also examines issues, relating to forestry industry of Latvia, its development as the most important sector of the national economy and the situation with the export of timber. Marketing research of the consumer segment of woodworking firm is conducted, which is a member of five leaders of the wood processing industry in Latvia. With the help of modern methods of marketing analysis a group of the most profitable firms for customers and consumer’s preferences are identified. To this end a multivariate model of consumer opinions of Fishbein is used. Actions to improve the company’s product offering is made on the basis of the conducted analysis, which allowed the company to increase sales volumes and gain stronger competitive position on the market of wood processing of Latvia. L1 - http://dbc.wroc.pl/Content/61929/Tsaurkubule_Application_Of_Methods_Of_Marketing_Analysis_The_Increase_2018.pdf M3 - artykuł L2 - http://dbc.wroc.pl/Content/61929 PY - 2018 KW - Latvia KW - forestry KW - wood processing KW - marketing research KW - competitive analysis KW - Fishbein model KW - Łotwa KW - leśnictwo KW - przetwórstwo drewna KW - badania marketingowe KW - analiza konkurencji KW - model Fishbeina C1 - Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy A1 - Tsaurkubule, Zhanna A1 - Vishnevska, Alevtina PB - Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu C6 - Dla wszystkich zgodnie z licencją LA - eng CY - Wrocław ID - DOI: 10.15611/pn.2018.536.15 T1 - Application of methods of marketing analysis for the increase of the activity of the wood processing company on the Latvian market UR - http://dbc.wroc.pl/dlibra/publication/edition/61929 T2 - Zastosowanie metod analizy marketingowej do zwiększenia efektywności działalności przedsiębiorstwa przetwórstwa drewna na rynku łotewskim ER -