Title:

Compromise approach to effects-oriented web design

Group publication title:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Title in english:

Projektowanie kompromisowe witryn internetowych zorientowanych na efekty

Creator:

Jankowski, Jarosław

Subject and Keywords:

website effectiveness ; human-computer interaction ; web design

Description:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2011, Nr 205, s. 143-155

Abstrakt:

Web applications require the integration of different areas in the field of usability, information architecture and elements influencing user behaviour. In particular, it is related to the effects-oriented websites designed to generate specific interactions. Various forms of media and interactive objects such as banner ads, landing pages, or the active elements of websites are used in this area. A conflict can be identified between the need to achieve results, and ensuring an adequate level of usability. The approach presented in this article is based onthe decomposition of interactive elements and compromise solutions with the main goal to generate results at a certain level while maintaining a low intrusiveness of the website

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2011

Resource Type:

artykuł

Format:

application/pdf

Language:

eng

Relation:

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2011; Nr 205

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu