Tytuł:

Factors Influencing Corporate Websites’ Value

Tytuł publikacji grupowej:

20-th AMSE. Applications of Mathematics and Statistics in Economics. International Scientific Conference: Szklarska Poręba, 30 August- 3 September 2017. Conference Proceedings Full Text Papers

Autor:

Laco, Peter ; Kallová, Martina

Temat i słowa kluczowe:

internet ; website ; website value ; website costs ; survey

Opis:

20-th AMSE. Applications of Mathematics and Statistics in Economics. International Scientific Conference: Szklarska Poręba, 30 August- 3 September 2017. Conference Proceedings Full Text Papers, s. 275-284

Abstrakt:

The importance of corporate websites is indisputable. Websites allows companies to spread the information about contacts, products or services at relatively fair costs. The structure of these costs of the website creation, development and maintenance is described in our paper. The main aim of the paper is to present results of survey conducted out to describe factors that influence the value of corporate websites. This survey was realized by questionnaires for both users and companies. User point of view and corporate evaluation of website value was investigated to compare and summarize the results. The results of the survey may help companies to estimate the value of their websites and compare it with the real costs

Wydawca:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Miejsce wydania:

Wrocław

Data wydania:

2017

Typ zasobu:

materiały konferencyjne

Format:

application/pdf

Identyfikator zasobu:

doi:10.15611/amse.2017.20.22

Język:

eng

Powiązania:

20-th AMSE. Applications of Mathematics and Statistics in Economics. International Scientific Conference: Szklarska Poręba, 30 August- 3 September 2017. Conference Proceedings Full Text Papers

Prawa:

Wszystkie prawa zastrzeżone (Copyright)

Prawa dostępu:

Dla wszystkich w zakresie dozwolonego użytku

Lokalizacja oryginału:

Uniwersytet Ekonomiczny we Wrocławiu