Object

Title: Perspective of application of behavioural economic principles for changing consumer choice towards sustainability in the alternative energy sector

Title in english:

Możliwe zastosowania zasad ekonomii behawioralnej jako czynnika wpływającego na zachowania konsumenckie w obszarze zrównoważonego rozwoju w dziedzinie alternatywnych źródeł energii

Creator:

Pidlisnyuk, Iryna

Description:

Biblioteka Regionalisty, 2017, Nr 17, s. 75-86

Abstrakt:

The main aim of the study was to critically overview available data and literature sources on interconnection between applied behavioral economics and consumer choice and to formulate ways of application of behavior principles while implementing sustainable development approaches in alternative energy sector. The models used in behavior economics were explored, similarities and differences were defined and ways for using models in the research were proposed. The analyses show that applied behavior principles can shape and change the consumer choice. The brief sociological survey in selected regions of Ukraine, the Czech Republic and Germany was accomplished and permitted to determine the first insights into behavioral factors and motivation of individuals. Results will be transferred into improvements in economic appraisal of alternative energy and strengthening the new insights in policy evaluation.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2017

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/br.2017.1.07 ; oai:dbc.wroc.pl:45457

Language:

eng

Relation:

Biblioteka Regionalisty, 2017, Nr 17

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Group publication title:

Biblioteka Regionalisty

Format:

application/pdf

Object collections:

Last modified:

Sep 30, 2019

In our library since:

Sep 5, 2018

Number of object content hits:

85

All available object's versions:

https://dbc.wroc.pl/publication/68569

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