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Search for: [Subject and Keywords = strategia marki] OR [Subject and Keywords = branding kulturowy] OR [Subject and Keywords = strategiczne dopasowanie] OR [Subject and Keywords = brand strategy] OR [Subject and Keywords = cultural branding] OR [Subject and Keywords = strategic fit] OR [Title = Techniki pomiaru kompatybilności marek i idei kulturowych. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2014, Nr 336, s. 31\-38] OR [Creator = Hajdas, Monika]

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