Object

Title: The conjoint R package as a tool for measuring stated preferences

Title in english:

Pakiet conjoint programu R jako narzędzie pomiaru preferencji wyrażonych

Creator:

Bartłomowicz, Tomasz ; Bąk, Andrzej

Description:

Informatyka Ekonomiczna = Business Informatics, 2019, Nr 2 (52), s. 9-28

Abstrakt:

Two groups of research methods are used in the decompositional approach to stated preferences – conjoint analysis methods and discrete choice methods. The most commonly applied traditional conjoint analysis method is an example of the first group. Because of its computational complexity, its practical application requires using appropriate commercial or non-commercial computer software. The purpose of the article is to present the traditional conjoint analysis method and discuss its implementation in the form of the conjoint package for R program, which with CRAN packages is currently one of the most important non-commercial computing environments for statistical data analysis. In addition to the detailed characteristics of the individual conjoint R package functions, the paper also presents the application of the conjoint package in marketing research, along with the interpretation of the selected results, based on the example of measuring and analysing stated preferences of beer consumers

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2019

Resource Type:

artykuł

Resource Identifier:

doi:10.15611/ie.2019.2.01 ; oai:dbc.wroc.pl:75244

Language:

eng

Relation:

Informatyka Ekonomiczna = Business Informatics, 2019, Nr 2 (52)

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-NC-ND 3.0 PL

Location:

Uniwersytet Ekonomiczny we Wrocławiu

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