Title:

Rola marketingu w budowaniu przewagi konkurencyjnej regionu turystycznego w Unii Europejskiej

Group publication title:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Title in english:

The Role of Marketing in Developing Competitive Advantage of a Tourist Region in The European Union

Creator:

Rudolf, Wawrzyniec

Description:

Prace Naukowe Akademii Ekonomicznej we Wrocławiu; 2005; nr 1074, s. 56-72

Abstrakt:

Polish accession into European Union has increased the competitiveness between the regions. In the article the current economic situation of Polish regions (voivodships) has been critically analysed. They are lagging behind, especially when we compare their regional GDP per capita with similar indicators from the regions of the old member states. How to change the situation - how to increase the comparative position of Polish regions? is the key question of the article. The author has classified factors of region's competitiveness. The instrumental factors, one of the categories, has been pointed out. The way of region's management belongs to that group of factors. The author claims that it is the marketing concept in regions' management as the best response to increased competition between regions. The author formulates possible marketing strategies to be implemented at the level of regional authorities and recommends the strategies targeted at attracting capital and tourists from outside. These are the Structural Funds which can substantially co-finance the projects prepared by local self - governments, institutions, and enterprises, which have the impact for the tourist functions of the regions.

Publisher:

Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Place of publication:

Wrocław

Date:

2005

Resource Type:

artykuł

Language:

pol

Relation:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu; 2005; nr 1074 ; Gospodarka turystyczna. Turystyka i gospodarka turystyczna w Polsce na tle procesów integracji w Europie: Euroregionalizacja. Konkurencyjność. Marketing

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Projekt dofinansowany ze środków budżetu państwa, przyznanych przez Ministra Nauki w ramach Programu Społeczna odpowiedzialność nauki II. Tytuł projektu: Nauka dla Społeczeństwa: Prace Naukowe AEW w otwartym dostępie (2005-2008)