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Title: From Products to Immersive Experiences: Synthesising Responsible AI, Marketing, and the Managerial Challenge of Sustainability

Creator:

Knihová, Ladislava

Contributor:

Drelich-Skulska, Bogusława. Redakcja ; Sobocińska, Magdalena. Redakcja ; Tomášková, Andrea. Redakcja

Description:

Quote as: Knihová, L. (2025). From Products to Immersive Experiences: Synthesising Responsible AI, Marketing, and the Managerial Challenge of Sustainability. In B. Drelich-Skulska, M. Sobocińska, & A. Tomášková (Eds.), Sustainable Development in Light of Research by Scientists from Poland, Czechia and Slovakia. Different Research Perspectives (pp. 181-191). Publishing House of Wroclaw University of Economics and Business.

Abstrakt:

This chapter is a conceptual contribution that builds on recent developments in marketing, particularly the shift from product-centred approaches to immersive, experience-driven strategies. Drawing on the author’s academic insight and practical engagement with AI-enhanced marketing, it offers a managerial perspective on the evolving role of responsible artificial intelligence in designing sustainable customer experiences. In doing so, the chapter presents an Immersive Customer Experience Framework and seeks to advance the discourse on responsible artificial intelligence and immersive experience design by synthesising theoretical insights with emerging industry practices, while also considering the broader managerial implications of sustainability.

Publisher:

Publishing House of Wroclaw University of Economics and Business

Place of publication:

Wroclaw

Date:

2025

Resource Type:

rozdział

Resource Identifier:

doi:10.15611/2025.20.3.12 ; oai:dbc.wroc.pl:142798

Language:

eng

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Publikacja udostępniona na podstawie art. 28 ust. 1 pkt. 3 ustawy z dnia 4 lutego 1994 r. o prawie autorskim i prawach pokrewnych (t.j. Dz.U. 2021, poz. 1062 ze zm.). Publikacja dostępna wyłącznie na terenie kampusu Uniwersytetu Ekonomicznego we Wrocławiu

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

The author gratefully acknowledges the financial support of Anglo-American University in Prague, which covered the publication fee related to this contribution.

Subject and keywords:

concept of the third place immersive customer experience immersive marketing managerial perspective responsible AI

Object collections:

Last modified:

Jan 9, 2026

In our library since:

Jan 9, 2026

Number of object content hits:

0

All available object's versions:

https://dbc.wroc.pl/publication/181684

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Edition name Date
From Products to Immersive Experiences: Synthesising Responsible AI, Marketing, and the Managerial Challenge of Sustainability Jan 9, 2026

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