Title:

New product practices and performance of German appliances companies

Group publication title:

Argumenta Oeconomica

Creator:

Dąbrowski, Dariusz

Subject and Keywords:

new product development ; product performance

Description:

Argumenta Oeconomica, 2008, No 2 (21), s. 153-176

Abstrakt:

An efficient new product strategy for German industry of household appliances, requires being first in the market. Concept testing, concept screening, marketing plan development and market introduction are new product process activities which have a positive impact on new product performance in the industry. Also applying project matrix and outsourcing prototyping or tooling are an effective means of new product development for German producers of household appliances

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2008

Resource Type:

artykuł

Format:

application/pdf

Language:

eng

Relation:

Argumenta Oeconomica, 2008, No 2 (21)

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu