Object

Title in english:

Wyzwania przemysłu modowego na przykładzie Zary – perspektywa zachowań współczesnych konsumentów

Creator:

Józefowiak, Oliwia

Contributor:

Sołoducho-Pelc, Letycja. Redakcja ; Radomska, Joanna. Redakcja ; Witek-Crabb, Anna. Redakcja

Description:

s. 59-72

Abstrakt:

This paper examines the challenges faced by the fast fashion industry. The issue was discussed from the perspective of modern consumer behaviour and its impact on the activities of companies. The purpose of this research was to show how the fast fashion industry strives to meet the needs of today’s shoppers by adapting its practices to new consumer trends. The characteristics of contemporary society and its purchasing choices, presented at the beginning of the research, provided a context for reflections on the specifics of operations in the fast fashion industry. A key aspect of this study is the analysis of Zara’s business practices, which made it possible to accurately present the relationship between the expectations of modern consumers and the solutions introduced by the company.

Publisher:

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Place of publication:

Wrocław

Date:

2023

Resource Type:

rozdział

Resource Identifier:

doi:10.15611/2023.33.6.04 ; oai:dbc.wroc.pl:121532

Language:

eng

Relation:

Debiuty Studenckie 2023 ; Nowe trendy w zarządzaniu

Rights:

Pewne prawa zastrzeżone na rzecz Autorów i Wydawcy

Access Rights:

Dla wszystkich zgodnie z licencją

License:

CC BY-SA 4.0

Location:

Uniwersytet Ekonomiczny we Wrocławiu