Object

Title: Komunikacja międzynarodowa i międzykulturowa w przedsiębiorstwie

Creator:

Stor, Marzena

Description:

Prace Naukowe Akademii Ekonomicznej we Wrocławiu. Nauki Humanistyczne (10); 2006; nr 1149, s. 276-288

Abstrakt:

International communication in a company attracts more and more interest among practitioners and academic theorists who are engaged in management. The reason is more companies go international and they need to know how to communicate with people from different cultures. The main goal that the author of this article wants to achieve is to outline the importance of interpersonal relations for enhancing business competitiveness. The issue to be discussed is very specific as it concerns multinationals and their socially diverse stakeholders. In this kind of organizations interpersonal relations are determined by intercultural communication which in turn may condition development of international communication. And, what is worth emphasizing, international communication itself is of a very special significance since it is associated with company's goal achievement and strategy realization. Three virtual problems are analyzed then: 1) interrelations between international communication and cross-cultural communication, 2) intercultural communication in diversity management as competitiveness-oriented policy, 3) communication conditions that foster increase in effectiveness that international management teams are supposed to reach. The final conclusion is there are some features that should characterize communicating parties whose intention is to succeed in communication both international and intercultural. (original abstract)

Publisher:

Wydawnictwo Akademii Ekonomicznej im. Oskara Langego we Wrocławiu

Place of publication:

Wrocław

Date:

2006

Resource Type:

artykuł

Resource Identifier:

oai:dbc.wroc.pl:139325

Language:

pol

Relation:

Prace Naukowe Akademii Ekonomicznej im. Oskara Langego we Wrocławiu; 2006; nr 1149 ; Nauki Humanistyczne 10

Rights:

Wszystkie prawa zastrzeżone (Copyright)

Access Rights:

Dla wszystkich w zakresie dozwolonego użytku

Location:

Uniwersytet Ekonomiczny we Wrocławiu

Coverage:

Projekt dofinansowany ze środków budżetu państwa, przyznanych przez Ministra Nauki w ramach Programu Społeczna odpowiedzialność nauki II. Tytuł projektu: Nauka dla Społeczeństwa: Prace Naukowe AEW w otwartym dostępie (2005-2008)

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